Bebe Nani is an online retailer selling premium baby clothes made of organic cotton. As they have recently entered the Romanian market, they hired me to design the visual identities for their two brands.
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The logos engage the target audience by reminding them of their favourite childhood toys, while the two distinctive marks and colour palettes represent each brand's different offerings:
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the cotton flower from the Bebe Nani logo brings the clothes' softness into foreground, while the natural colour and organic shapes of the logo blend to create a distinctive brand in the online organic cotton baby clothes landscape.
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the crown and the regent inspired color scheme on the Bebe Royal logo playfully tell the story of a premium retailer for the tiniest clothes in the world for your little princess or prince.
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As part of this project I designed their logo, business cards, label tags and a roll up banner 85x200 cm to support their participation at various industry related exhibitions and fairs.
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My lovely clients were very kind to send me a few shots with their stand and the artwork I created for them to support their participation at the Baby Boom Show in Bucharest. Check them out below.
"It was my pleasure to work with Corina, as she proved to offer the highest standard of both professionalism and quality of her work!
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Corina proposed several branding concepts which were all suitable for my business. She shared her vision and background for each concept, creating an interesting story behind each logo. Providing branding consulting, Corina assisted me in making the right decision. Corina delivered the brand identities for my project in a timely manner. Her marketing experience, outlook and mindset are valuable contributions to Bebe Nani!​"
THUY LIN
CEO Bebe Nani & Bebe Royal
