Suchard is one of those rare brands that has become part of a country's cultural memory. A Mondelez International brand beloved across Spain, it has sat at the heart of Christmas celebrations for over a century - familiar, warm, and deeply woven into the fabric of the season.​
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Every Christmas, two things are guaranteed in Spain: the chocolate Turron and El Gordo, the national Christmas lottery. This campaign brought them together.​ The strategic ambition was to rejuvenate an iconic heritage brand and build genuine relevance with younger Spanish consumers. The creative solution was elegantly simple - transformed every Suchard chocolate bar into a lottery ticket, each one printed with a unique number, turning a classic seasonal treat into an interactive moment of anticipation and joy.
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The campaign ran across multiple channels, with packaging as the hero, the physical touchpoint that anchored the consumer experience and drove the emotional connection the brand was looking for.
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Won the 'Best in Class' Award at Pac Global in Toronto, 2026.
