ART DIRECTION & GRAPHIC DESIGN

+ Coming up with the business name

+ Visual Identity Design

+ Web Design

+ Digital Marketing Campaign

+ Outdoor Signage Design 

+ Marketing promo materials including digital & print brochures for a new premium industrial space located in Abbotsford, British Columbia.

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The logo concept is called "All roads lead to Regent". Regent Distribution Centre is a place where merchandise/ raw materials will be coming in from different regions and will be going out across the map. The logomark explores the idea of intersecting roads that merge into the shape of a crown. 

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For typography, I curated Freigh NeoPro - a clean, friendly humanistic sans typeface, with a good contrast between lighter and bolder weights. Reminescent of technical manuals, it was the perfect candidate for shaping Regent Distribution Centre’s visual identity.