Vitasave is one of the fastest growing e-commerce businesses in the Canadian health and wellness industry.
They've recently transitioned to a new brand identity, and as their in-house graphic designer, I have implemented the new brand across all media, from the digital space to print artwork for their smoothie shops.
The new brand is inspirational, playful and energetic. The colour palette includes several vibrant primary and support colours, while the typography utilizes two font families that beautifully complement each other and bring an organic, human quality to the brand identity. The Vitasave brand is expressed with athletic closed cropped imagery mixed with fun, quirky, hand - drawn illustrations.
Retail store graphics
Sandwich board 24x32",
Shopping Basket Liners 7.8x15"
Lemonade Bottle Labels
T-shirt Hang tags
Web design
Layout design, UI/ UX, illustrations & icon drawing
Elevator Ads
Displayed in elevators across various building in downtown Vancouver
Web design and landing pages design
Layout design, UI/ UX, icon design, illustrations
Event Marketing
Email for Social Media Influencers
In- Store Posters
Instagram Stories
Marketing Emails
Drew Illustrations for & designed over 150 emails that were sent to +65,000 people and generated $250,000 in sales quarterly
